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ARTICLES, VIDEOS, AND ADVICE FOR HIGH SCHOOL ENTREPRENEURS

IDEATION: HOW TO COME UP WITH A BUSINESS IDEA

MARKET VALIDATION: HOW TO TEST YOUR BUSINESS IDEA

What Does it Mean to be “Lean”

When talking about a startup business "lean" means not doing anything that does not produce value. Because resources (time and money) are scarce for a new business it is best to focus them only on activities that lead to learning what your customers want and then...

What is a Minimal Viable Product?

When you did your customer research you ended up with a list of features that your customers would want to buy your product. Your minimum viable product (MVP) is the smallest number of those features you can implement when you create your product but still get people...

Customer Adoption Cycle

The "customer adoption cycle" is the name of the overall process of a customer learning about your product through to purchasing it. It is made up of five stages that tend to be similar for most businesses and when applied to your business you will turn it into your...

Where to Find Your First Customers

As part of the process of defining your ideal customer, you figure out what websites your customers visit, what social media figures they follow, what hobbies they have, and where they hang out. These are all insights into where to find your first customers. However,...

How to Conduct Customer Research

Your customer research will have both formal and informal channels. The formal channels include interviews, surveys, focus groups, and data research. This type of research takes time to setup and time to conduct which leads some entrepreneurs to skip it. Doing so can...

How You Can Test Your Business Idea

Before you spend the many hours it requires to create a new product you are going to want to test your business idea. If it does not test well then you might not want to move forward and save yourself a lot of time, money, and effort. We are going to look at two...

How to Determine Total Market Size

When evaluating your idea, you are going to want to get a rough idea of how many customers you can get and how much money you can make. Potential investors are going to look at those numbers too. The bigger the numbers the more potential they will see in your...

How Do You Know When You Have a Good Business Idea?

Not every idea you for a business is going to be a good idea. Once you go through the market validation process you will find that many, if not the majority, of your ideas might not be ones that will make money. Here are some ways to determine you have a good idea: It...

What is Market Validation?

Market validation is the process where you determine if people (outside of your friends and family) will pay money for the product or service that you want to develop. This process is typically done after you have the idea but prior to spending any time building the...

How to Define Your Ideal Customer

You may have heard the philosophical question, "if a tree falls in a forest and no one is around to hear it, does it make a sound?" It has been argued for generations and today I am going to ask you a similar question. If a business has no customers is it really a...

LAUNCHING: HOW TO START YOUR BUSINESS

Engaging with Influencers to Promote Your Business

One of the lessons you will learn as you try to build and grow a business is using leverage. Leverage is putting in x amount of effort but, because of where you put that effort, getting 2x the result. This approach is particularly effective in the early days of your...

Empower Brand Evangelists to Promote Your Business

The ultimate form of advertising is "word of mouth" advertising where people tell their friends, families, and co-workers about a product. On the Internet that can also be called going viral. What makes word of mouth so powerful is that for every one person that you...

How to Build a Customer Base Before Launching

Starting a business is risky. You are taking a leap of faith that you will be able to create a product that people will give you money for and you are going to invest many, many hours before you make that first dollar. It is hard work, the stress can keep you up...

Should You Use Kickstarter?

Kickstarter has been a game changer for entrepreneurs. It has allowed more people to create new products than anything before because it provides access to what has historically been a very scarce resource for new entrepreneurs: capital. Unfortunately, Kickstarter is...

Fund Your Business with Pre-Orders and Pre-Sales

One of the first challenges that any entrepreneurs face is funding their business. Bootstrappers tend to pay for any startup costs out of their own pockets while others might seek funding from friends, family, angel investors, or even venture capital firms. Depending...

How to Plan and Manage a Business Launch

“By failing to prepare, you are preparing to fail.”  Benjamin Franklin Your product launch will be both exciting and stressful. It is a major milestone for your business. There are a hundred things to get done leading up to it and you do not want to mess it up....

MARKETING: HOW TO ATTRACT PEOPLE TO YOUR BUSINESS

The Traction Model: 19 Ways to Build Your Audience

"Traction is a sign that your company is taking off." Finding traction is what will ultimately make your company a success. Finding that repeatable growth can take some companies longer than others. Some never find it. What works for some companies does not work for...

Building Your Brand Around Your Customer

When you create your ideal customer profile, you identify certain characteristics or traits of your customers. These characteristics are what you can use to build your brand and to form the message that you use in your marketing. This results in your customer not just...

SEO & SEM: Why You Need to Understand Search Engines

Online most people start the buying process by typing in the product name on a search engine. These are people that are getting ready to make a purchase and thus are worth a lot to a business. Because of this that makes them ideal for you to target for your business....

How to Best Use an Email List to Drive Sales

A great email list is a goldmine for marketers. It is filled with people who are interested in what you have to say and have invited you into their inbox. Though, with that power comes great responsibility. You are establishing a relationship with your subscribers and...

Content is King: Guide to Content Creation

Content marketing is when you create content (blog posts, ebooks, videos, etc.) related to your product but not about your product. This is the difference between teaching and selling. By teaching you are Content marketing (a part of inbound marketing) is a great way...

WEB DEVELOPMENT

Using WordPress to Build Your Website

WordPress is a platform for creating websites which allows you to set up and update a website without needing to know how to program one from scratch. It originally started to create a blog but has become quite popular for all types of websites. The chances are that...

Using Shopify as Your E-commerce Solution

Creating a website that allows you to sell items online (ecommerce) is much more difficult than you might think. To start with you need to be able to create a product catalog complete with pictures, descriptions, pricing, and product codes. Then you need to creating a...

Should You Code Your Own Website

Most first time entrepreneurs feel that they must do everything themselves. Part of this is due to lack of resources and part is due to a reluctance to ask (or hire) others for help. Great entrepreneurs know that any task that does not lead to generating revenue is...

Should You Hire a Coder to Make Your Website

There are many things to consider when deciding whether to hire somebody to create your website. Cost is probably the first that comes to your mind but there are many others that are important. Budget The amount of money you have to start your business is limited....